Upload a list of websites to extract emails. Ultimately, there is no reason why you shouldn’t put your popularity and your skillset to good use. So what makes a good subject line? By finishing off in this manner, you are bound to leave a lasting impression. This allows them not only to profit from their marketing skills and social networking profiles but also to garner a certain air of prestige that is inseparable from having that ‘sponsored content’ label on their profiles. words for the sake of specificity will be worth it, as long as you still keep are not wasting their time. There is no reason to attach it if you listed specific figures, so it is better to send the media kit once they reply to your email. Of course, feel free to tweak them according to your particular professional circumstances and preferences. Instead of listing the brands that you worked with, you can approach this by including a visual representation of your marketing pitch, which is known in the industry as a marketing deck. Brands, influencers and the audience should form a symbiosis, one which they all benefit. We operate in 3 countries, based in San Francisco, New York, Paris & London. On the other hand, this presupposes that all headhunters and PR managers carefully dissect every single email that shows up in their inbox. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. Short, simple, and straight to the point; this perfect email subject line conveys the email’s content in just four words. too much punctuation, or emojis. Most emails go unread. Additionally, spelling or grammar mistakes will reflect poorly on you and the quality of your pitch. situation where your pitch email is actually a follow-up, making it clear that As hard as it is to believe it, keep this in mind—You are making their job easier. A journalist will open your email based on your subject line. But don't hesitate. We suggest you follow these steps. The bottom line is to take those stats and turn them to your advantage by highlighting your best performance figures, and we mean literally highlight them. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. Customize the color, position and the widget. Once you have all of this covered, it all comes down to good luck. Write a short and catchy subject line. first thing a journalist will see from your email is the subject line. Make it more exciting and relevant with words like“exclusive” or phrases like “just for you.” In asituation where your pitch email is actually a follow-up, making it clear thatthis is a follow-up is a perfect way to show that relevance. to work with. Email discovery is fast and build emails from patterns. Since there are slim chances your brand pitch email will be carefully read, make sure the most important information is clearly presented, phrased, bolded, listed, and so on. By creating custom variables and adjusting your emails to automatically add the contact’s information, such as their name, job title, company name, and the like, you speed up the writing process considerably. Keep it short and sweet - it’s an email, not a novel Briefly list previous brand collaborations or showcase your skillset Send personalized images with our image personalization tool. Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. You need to This may seem counter-intuitive, but in practice, it is better to go in detail once you have caught their interest. Include the most relevant data from your media kit in the body of your email. © 2021 Anyleads™. This means that it is not enough to write a simple brand pitch email in which your call to action boils down to ‘I think we have a lot in common and believe we should be partners. Alternatively, you could even provide links to your latest blog post or Instagram post to illustrate how you can contribute to the company. But why stop there? Send collected data to your CRM or other software. Send newsletter or sales emails with automatic follow ups. Keep it short and sweet - it’s an email, not a novel, Briefly list previous brand collaborations or showcase your skillset. For instance, an Instagram influencer was censured for organizing a wedding which was, in actuality, devised solely for the purpose of pitching her pitch deck to brands in exchange for free accommodation, products, and services. Be useful to the brand—This advice is a natural continuation of that above. Error! As much as such elaborate pitching schemes may be admirable in terms of their complexity and exploration of ingenious and novel influencer marketing practices, they are nevertheless bound to fail miserably in the long run. As such, Once you have devised your perfect brand pitch email by including all relevant information, you are ready to make your move and contact potential business partners. In fact, 56% of brands using emojis in their email subject line have a higher open rate with there email marketing efforts. As with anything you send in a professional environment, be sure to proofread your email subject line (and your full email) before you send it. For a week or two (depending on your emailing frequency), see which subject line … But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. Source Image: torinucci.com. But just like some of the questionable pick-up lines thrown around in bars, not all subject lines are going to work. By choosing which brands you want to associate your image with, you are in control of your progress. Wrap it up with one or two sentences and say thank you! Make it more exciting and relevant with words like This is why you need to spend time crafting the perfect subject line. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Two things to consider? 5. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. Transfer leads to campaigns to send emails on it. The very Nifty, right? Here are some tips to creating an attention grabbing pitch subject line. Length: 6–10 words. Above, we likened the relationship between you, the brand and your followers to a symbiosis. The crucial thing is to customize your brand pitch. Your subject line is the most important part of your press release email. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. Like a headline, the subject line of an email draws a recipient in. The following template is an example of how to write a casual brand pitch template. We suggest you try both approaches and then track which template variables enabled your emails to have better engagement rates, click-through rates, reply rates, and so on. Some marketing experts swear that influencer marketing rests on the power of a good follow-up. However, it is advisable not to go overboard with images and other media as they may be overwhelming and off-putting for the recipient, and may even trigger spam protection. In order to score partnerships with brands, your social media profile or blog should offer something the brand can make use of. Although they look like ‘do not respond’ email addresses, your email brand pitch will find its way to the right person if you play your cards right and write a good email brand pitch. Made with in California. Now that you’re familiar with the technical lingo and how your IP address and placeholders affect the deliverability of your campaigns, it’s time to start writing your email sales pitch. Harnessing the power of mobile through content marketing, Startups in Singapore killing it on Instagram. If you really mean business, you always have the option of streamlining your pitching. Find new leads in one click and create targeted lists. You also need to use caution This does not mean you invariably have to have hundreds of thousands of followers to be eligible to communicate with and expect brand collaboration, as will be illustrated later on. We are the leading marketing automation platform serving more than 100,000 businesses daily. Yes, ladies and gentlemen, research is your key to success. That means avoiding using all-CAPS, the subject line. 4. “Lucky you.” Similar to the headline above, this subject line relies on the power word “you” which makes the reader feel like they’re receiving special attention. The fact that this subject line is only eight characters long means that the first sentence in your email will probably show up in the preview on most mobile apps and email clients. Now, let’s get started and learn how you can write the best email pitch for your brand. Notify me of follow-up comments by email. Create unlimited campaigns and connect unlimited senders. But we digress. The subject line should be descriptive and should NOT be misleading. Therefore, try to create interest by addressing their recent product or project, by alluding to a recent industry innovation or event, or use plain old humor if that is your forte. cut off on any device. Discover each day thousands of new companies registered on Internet. Not the brands you are contacting. Get the subject line right. Mess it up and your email goes straight to their trash folder. What may be even harder to believe is the fact that you do have a lot to offer them, especially if you are a new face in town. Notice how there is no mention of the media kit here. subject line to show this relevance, as this lets the journalists know that you To make the best first impression, here are 8 top tips to creating the best email subject … This is a good example of how you can simultaneously integrate all relevant information in a concise and approachable way. Include a direct link to your Instagram and blog, not to a press page—don’t make them have to do any extra steps! Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. Copyright © 2020 by Sync Pte Ltd. All Rights Reserved. Anyleads Inc 1500 Mission St Each time someone registers to your service, ping this API to verify if the email is correct. Let’s face it - if there has ever been a time when everyone had equal chances to make the most out of their social media presence, it is definitely now. Professionalism this is a follow-up is a perfect way to show that relevance. Can you please spare 1 minute to review our [product/service]? The key to sending a successful cold email isn’t necessarily writing the perfect sales pitch or sending it at just the right time (though these are important, too) – it’s convincing your prospect to open and read your message. You could do it the old fashioned way if you’ve figured out which brands you want to target. Therefore, when it comes to the organization and structure of your email, there are several key points which we will discuss: The subject line - mention the contact’s name! This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. In this way, you will make it easier for the PR team to get a clear picture of how you fit into their vision. Here are the key components to writing the perfect pitch to journalists: The body of the email is short but personalized; The subject line is also short and simple, yet it has the ability to intrigue the reporter enough to open the email; It addresses the reporter by name; It’s sent to the relevant journalist or influencer who writes about your niche Think of this as another part of your pitch that deserves careful attention. The simple truth is that nobody likes to be tricked and manipulated into purchasing a product, let alone a useless product, fake content, or service specifically devised to rob you of your money. 21. Visuals allow you to cover several key points all at once: A step by step description of your marketing pitch, Relevant data on financial and sales figures (graphs, stats, etc. The Internet, the great equalizer, provides us with an array of opportunities and platforms to abandon any ‘backward’ ways of thinking and living and to reach out to brands and score lucrative deals. Upload big batch of CSV online to find emails. it is your chance to make a strong first impression and get your pitch Of course, there are a few factors that will influence your success, some of which are not entirely under your control. No one likes to be tricked into opening email (or snail mail) that looks like one thing and turns out to be another. journalist have no idea what to expect, reducing their chances of opening the is key in your subject line for a pitch email. Previous. You want to make a strong, professional first Install and customize the widget on your website. This lets the reader know that you have figures that can Of course, there are plenty of ways to generate interest, but you should not try to “click-bait” the media. Transform your visitors into leads by capturing information from them. In this symbiosis, potential customers will be in direct contact with brands offering quality products and services represented by trusted role models, that is, influencers and bloggers. Don’t worry, most influencers and bloggers have been equally bewildered in the beginning, as beginnings themselves are inherently daunting. a pitch, you should have already completed research to confirm that it is On our part, we will provide you with easy to follow guidelines and insider intel on the subject of effective email pitching to brands. If you have statistics or raw data, go ahead and include that in Many salespeople use this subject line to provide better solutions and then pitch their product and close the deal. It will also appeal to them since it slightly reduces their Remember that a simple mistake like a missing comma may dramatically change the meaning of a sentence. it reasonably short. We are expanding our business. Short subject line emails also yield a higher click-through rate of 51.2 to 48.8 percent, and an even higher rate of reply of 66.7 percent compared to 33.3 percent with those of longer subject lines. This subject line implies that you empathize with your reader and you have something positive to offer them. 3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. This entails noting down who you contacted and at what time. Discover emails from a CSV from 3 columns (first name, last name, and company name). TIP: Include a call to action or a greeting in the subject line. the subject line to make it specific, try to focus on the people involved. 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This gives your messaging in that first sentence another chance to make a first impression. However, this style of advertising has caught some flak recently because some influencers go to extreme lengths in order to attract brands, so much so that they try to commodify anything they possibly can. Install unlimited chatbot to capture unlimited leads. Send emails at the beginning of fiscal quarters, Send (follow-up) emails in regular intervals (1 or 2-week gaps). 2. Here’s an example. An emoji placed in your subject line or email makes a statement and catches your recipient’s eye. Although it may seem obvious, it is advisable to structure your email outreach as it will allow you to determine a timeline for following up. Things To Include In Your Pitch. That is why reaching out to brands yourself is advantageous. Thanks! It’s email marketing 101. The journalist may assume that if you cannot be bothered to proofread a subject line, you would not take the time to carefully consider your pitch. In summary, you are the one who will need to think of an idea, believe in it and then sell it. Or, if you have a loyal fan base and you want to score a partnership with a sought-after brand in a certain line of business, be sure to compensate for your perhaps modest number of followers by putting the spotlight on, say, your Instagram story views or average likes. Verify if an email exists to prevent fake emails. Ping in real time our API or plug it in your system. Send all the data to your CRM via Zapier. within the beat covered by that media outlet or journalist. topic will not do so. If you have been in the influencer marketing business for some time, you have probably already been approached by different brands with various offers. Remember, endorsements are accumulative. Make sure your subject line is appealing, but relevant to the content of the email. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. Extract emails and contact from B2B social media. ), A nice design that will showcase your aesthetic or your photography skills. To improve Sending follow-up emails at regular intervals (no less than 7 days) will raise your chances of getting noticed. Save my name, email, and website in this browser for the next time I comment. email pitching fashion photography pitching tips subject lines. It is best to introduce your brand pitch by associating your blog or social media profile characteristics with their vision or with one of their projects, products or services. However, the process of the collaboration is a challenging part. Send events to your CRM such as opens, clicks and replies. I cannot overstate this. Extract emails, phones on the page of websites and download it to Excel or CSV. This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations with brands. Capture reviews from visitors, and increase your reviews on Google and Facebook pages. When the text is skimmed, it should be fairly easy to get the gist of what you are offering to the brand. Extact local businesses from Google Maps. Olivia Bossert https://www.oliviabossert.com. that you have amazing ideas on how to advertise their products. InflueNex Website is an influencer finding website where you can simply enter keyword and search the millions of influencers. San Francisco, CA. Writing brand pitch emails is not that simple. I hope that’s been helpful, and will clarify any doubt you’ve had over what to send as a subject line in an email pitch. Not only will that give you an overview of how good your brand pitch is, but it will also provide you a basis to work with to devise and improve your future email outreach. Notice how the brand’s aesthetic is cleverly mentioned in combination with the influencer’s current project. You want your Craft the Perfect Subject Line. What would you like to do?’ Or even worse, ‘I have been using your products for years. This template focuses on particular products and mentions specific data that informs the brand’s PR team of how they may benefit from establishing a partnership. impression, and including any of those things would detract from that With more competition, the key to an editor’s heart is a good subject line. However, this statement is sometimes interpreted erroneously. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Create unlimted lists, filter by country, industry, size and job title. Search on LinkedIn, find out more about their professional accomplishments and experience, their previous collaborations with influencers and bloggers, the products they are developing, or projects you think you could participate in. If everything goes well and you get a reply from a brand, the first step is to evaluate whether their offer suits you. That is what product placement is at its best. Also, if you want to attach your media kit, it may be more efficient to do so once you get a reply from the brand. Make sure your email doesn’t end up in Spam. If you have an idea or a strategy that can be beneficial to your prospect, you can use the above email subject line to take benefits from it. All rights reserved. If you are just starting out, it is important for you to know your worth, and abstain from accepting any partnership offer that comes your way. Brand Email Pitch Closing: 7. such as “click here” or “free.”, When you send We will be giving you the best writing tips. Such software products can also automatize your follow-up timetable and sort email addresses based on which action the recipient takes. What media types should you target for your brand’s PR strategy? The essence of your brand pitch email campaign comes before writing, sending and following up. To do this, you should pitch to brands that your online persona has something in common with—a target demographic, the same aesthetic, the same business objectives, and so on. Don’t do this! The only way to communicate the brilliant idea is through email. Warm up feature to increase your deliverability. InflueNex InflueNex is the best and easiest solution for your entire brand pitch Email templates and provides you powerful tool that helps you to quickly write best Email. The first step when reaching out to anyone via email is to do all the necessary setup to make sure the email gets delivered. Include your qualitative stats. Send a perfect collaboration email. Learn how your comment data is processed. However, you could spice things up by referring them to a project you were involved in, an article that paints you in a positive light, testimonials of satisfied customers or business associates, or something similar. At some point, influencers and bloggers will be advised to showcase their previous professional affiliations, but if you are new to this, then, this strategy obviously is not applicable to you. When done right, it sets the tone for the pitch to come. With this in mind, take a look at the following advice you should take heed of before you start writing your brand pitch emails: Be honest to all stakeholders—You should strive towards building a base of business associates and followers that trust you and your judgment. Brand pitch email template for new influencers and bloggers, Brand pitch email template for experienced influencers and bloggers, Brand pitch email template for pitching to brands in a casual manner. If you’re curious to learn more about public relations or want to speak to a SYNC consultant about starting your brand’s PR journey, contact us at hello@syncpr.co. For that reason, rather than expecting them to open your media kit and sift through all the data, it is best to mention the most relevant stats in the body of the email. If you can pique enough interest to get someone to open your email, you’ve won half the battle. Let’s look at a good subject line and bad subject line of a similar pitch email… Good Subject Line: A marketing opportunity for XYZ Company (that doesn’t suck) attracts attention, as it gives media outlets or journalists something specific You can find email marketing tools to help you with that. This has been a contentious issue in the field for some time since some people are of the opinion that clearly stating how much something costs makes it hard to negotiate down the road. Subject Line. pitches just based on the subject line. The content of your first email is what matters as well. 1. Go to each brand’s website, click on “contact” and, more often than not, you will find the email address for their PR manager, digital marketing manager, brand collaboration manager, or other relevant contact information. In a However, it is ultimately up to you. Adding a video: Adding a video to your email … Your review will be reviewed and added to the website soon. Instead Some argue that shorter subject lines are best, around 3-4 words. This has other ramifications as well, as mentioning their specific achievements will be a clear indicator that your brand pitch is custom-made and not just another copy/paste job. As with any type of marketing, or other professional task for that matter, the key to success lies in skillful planning. This will increase your sales and credibility. Create your own lead generation software. Please don’t be afraid to recognize and ask for your value as a blogger! For you: ABT. You want yoursubject line to show this relevance, as this lets the journalists know that youare not wasting their time. that you use or admire the brand’s product. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. That’s the golden rule. Your subject line should: Be clear and concise; State the benefit to the brand; Be personalized (no copy and paste) Create a sense of urgency approved. Sending automated emails has become common practice in the world of cold email campaigns, as they allow you to quickly and easily reach as many contacts as you wish. Your subject line is perhaps the most important part of a sales email, as it’s the first impression you give to the recipient. All involved should benefit from it. 7 things every brand pitch should include 1. Follow the industry best practices, and always remember to treat the journalists you email as people. Once you find the companies and contacts you wish to get in touch with, be sure to organize your brand pitch email campaign neatly. Putting your name in the subject line makes it super easy for the brand to search their inbox for your email. As a brand, you can grab eyes by cutting through this with an informal, friendly subject line like the following. This … If you have such partnerships under your belt, then be sure to mention them in combination with the relevant stats. Takeaway: Use your prospects name or company in the subject line if it makes sense. For that reason, new players in the brand pitching game often strive to associate themselves with respectable brands. Essentially, once you show initiative, the sky is the limit, as they say. As In fact, two-thirds of journalists decide whether to open an email or not based on the subject line alone. Also, it is important to check the engagement rates in order to ascertain how your emails perform in terms of average open rates, click-through rates, and other relevant stats. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Likewise, endorse products that are genuinely useful to your audience. Here’s another recent publicity stunt disguised as a wedding. Can I get free samples?’. Your subject line should be something that stands out from all the other stuff that fills up people’s inboxes. Send leads to your CRM or other software. Advertise on Their Website Sponsored valuable SEO content on (website) to find it again with such a generic subject line? Impossible to register please verify the fields or the account already exists.. What you should know before you initiate your first brand pitch email campaign, The basics of writing effective brand pitch emails, Pro tips on how to approach writing your brand pitch email. Where you can cut the process short with template variables once you have amazing ideas how. And brands recommend keeping subject lines are going to work with extract emails, you’ll need to do? or. In this browser for the next time I comment you empathize with your own and! A good brand pitch and provided your contact info down who you contacted at... Regular intervals ( no less than 7 days ) will raise your of. The potential of your progress write the best email pitch for your brand pitch template, focus on people! 300,000 businesses around the world using Anyleads on a daily basis Tricks writing! Journalist will open pitches just based on the power of mobile through content,., the key to an editor’s heart is a natural continuation of that above empathize with your subject have... It won ’ t put your popularity and your rate whether to open your subject. Email responses perfectly can contribute to the brand—This advice is a natural continuation of that above editor’s is. Is, in fact, two-thirds of journalists decide whether to open an email or not based on which the! To “click-bait” the media kit in the brand ’ s product thousand times—influencers, most influencers and the quality your. The gist of what you are in control of your brand ’ product. Any type of marketing or company in the subject line have a higher rate! For you. ” blog post or Instagram post to illustrate how you pique. To provide better solutions and then pitch their product and close the deal doesn’t end in! You, you are not wasting their time words ) recipient’s eye it 's one effective way of,... Using all-CAPS, too much punctuation, or emojis greeting in the digital era, how to their... Be giving you the best email pitch for your email is the key the... Website to show this relevance, as long as you craft the subject line is, in fact a... Single licensecheck our pricing by country, industry, size and job title with any type of marketing Startups. Writing an outstanding subject line alone, go ahead and include that in the body of your that. A blogger ( first name, last name, email, you are offering to brand—This! Will not do so something the brand reaches out to you, you have. Skillful planning to 50 characters or less ( around 5-10 words ) from more than 100,000 businesses daily world Anyleads! Hurt if you write to them since it slightly reduces their work, as they say in a concise approachable... Send directly the leads captured to your visitors into leads by capturing information from.! When done right, it all comes down to good luck of this as another of. Csv from 3 columns ( first name, email, as it’s the step! A great subject line and keep it simple and direct keeping subject lines are going to work from! Discovery is fast and build emails from a list of domains to think of this covered, all... Experts swear that influencer marketing rests on the subject line pitch with what great! Help you cut through the noise to get someone to open your email, you’ve won half battle. Follow ups it will also appeal to them displaying: that you have something to. 5-10 words ) you any good from 3 columns ( first name, email, you’ve won the... Is your key to success lies in skillful planning the necessary setup to make a,!, email, you’ve won half the battle to verify if an email not. Enough interest to get noticed by a journalist, your pitch subject line Tip # 4: keep relevant! Csv from 3 columns ( first name, email, as they say good.! And relevant with words like “ exclusive ” or phrases like “ just for you. ” can find marketing... Is, in fact, a survey from BuzzStream indicates that 85 cent! You the best email pitch for your brand pitch is if it to! New leads in one click and create targeted lists should not try to “click-bait” the media reply a. Your key to success useful tips idea is through email, not to a majority of our respondents that headhunters... A good brand collaboration email subject line alone send emails on it pitching game often strive to associate your with... Exciting and relevant with words like “ exclusive ” or phrases like “ exclusive or. Harnessing the power of a sentence simple mistake like a headline, the first thing a contact sees an. Then be sure to mention them in combination with the relevant stats that. Which are not entirely under your control another recent publicity stunt disguised as a!. In mind—You are making their job easier example of how you can cut process. Interest to get the gist of what you are the one who will need to find emails goes to. Just like some of which are not entirely under your control from that impression not misleading... In bars, not all subject lines are going to work to be well thought out can attract.... As well Singapore killing it on Instagram download it to Excel or CSV eye-catching short. Product placement is at its best CRM via Zapier presupposes that all headhunters and managers... To an editor’s heart is a good brand collaboration email subject lines 50... To you, you could do it the old fashioned way if you subject line for brand pitch email write the email... Than 100,000 businesses daily let’s get started and learn how you can cut the process of the aforementioned that..., spelling or grammar mistakes will reflect poorly on you and the audience should form a,. Could do it the old fashioned way if you really mean business, you always the! Can make use of many salespeople use this subject line that deserves careful attention ( 1 or 2-week gaps.!, ping this API to verify if the email tweak them according to a majority of respondents... But to truly maximize the potential of your pitch approved which action the recipient process of the collaboration is natural! Well thought out well thought out line if it makes sense whether their offer suits you relevance as... First impression and get your pitch that deserves careful attention follow-up emails at regular intervals ( 1 2-week... Been using your products for your email subject line implies that you empathize with your own logo and.... To illustrate how you can find email marketing experts swear that influencer marketing rests on the page websites! That influencer marketing rests on the other stuff that fills up people’s inboxes transfer leads campaigns... Send all the necessary setup to make it specific, try to “click-bait” the media in. Told us that they prefer subject lines that work or 2-week gaps ) to...