We want as many eligible creators as possible to make money doing what they love on TikTok. When compared to pretty much any other social network, TikTok’s more optimized to create memes. With over 800 million active users worldwide, TikTok has become a force to be reckoned with. They want to learn something new in a quick and playful way. That’s become pressing for Microsoft in the mobile era, where the company totally blew mobile and has persistently been playing catch-up with players like Apple and Google. These concerns are not unreasonable. For example, in 10 minutes, you might see content from those whose political views diverge wildly from your own, or other communities you might not ordinarily engage with, like the military or law enforcement. Will Instagram Reels succeed? These factors alone explain its rapid growth and enduring popularity among Generation Z. While there’s no hard number publicly available for what ByteDance will want for TikTok’s U.S. arm, WSJ said there’s wide agreement that it would be in the tens of billions of dollars. TikTok is unusual because it’s the only internationally-successful Chinese social network, with an appeal that extends far into the Western world. When compared to pretty much any other social network, TikTok’s more optimized to create memes. All of that is a long way of saying “keep watching.” The race to determine TikTok’s fate looks like there are plenty of twists and turns still left to “tock” before the clock “ticks” all the way down on Trump’s Sept. 15 deadline for banning the app from America. WSJ reported that Microsoft has roughly $136 billion in cash on hand versus about $7.8 billion for Twitter. With just the touch of a button, users can record a reaction to their TikTok buddies’ videos, positioning themselves where they want … For example, lawmakers are concerned TikTok might censor videos on topics the Chinese government finds sensitive, like the Hong Kong democracy protests or the plight of the Uighur ethnoreligious minority. And on top of that, the country’s government influenced the NBA’s actions over a single employee’s personal Tweet and pressured U.S. companies like Blizzard to suspend players for opinions they didn’t like. Why are lawmakers desperately scared of it? Basically, people on TikTok can exchange real-world currency for TikTok coins to top up their virtual “wallet.” They can use these virtual coins to tip creators with virtual gifts. Amazon.com, TikTok … But now, TikTok has gone from a harmlessly entertaining diversion for millions of homebound consumers to a digital pariah increasingly eyed with suspicion and banned by governments and private companies worldwide as a potential security threat. Congress fears it. Of course, we’ve only skimmed the surface of what makes TikTok special. Then, India banned TikTok and dozens of other China-based apps from its smartphone networks, citing concerns about “data sovereignty.” And most recently, U.S. President Donald Trump announced that U.S. citizens and companies can’t do business with ByteDance, TikTok’s China-based parent firm beginning Sept. 15. There’s also a “For You” feed that shows a random assortment of videos from others. Any good news there could mean that ByteDance might lose interest in selling the app’s U.S. arm altogether. The above article may contain affiliate links, which help support How-To Geek. But Hobbi — Facebook’s answer to Pinterest — never quite took off. Trump And The TikTok Deal: ... "The administration is clear that they want to get Chinese tech off of U.S. networks, so I wonder if they'll want to push this further after time," Lewis said. The TikTok commentariat was happy to provide answers ranging from the sentimental to the hilarious, but most agreed that dudes like flowers too. As it is, China has its “Great Firewall,” which bans or censors most of the western internet from its users. Downloads of the app are rapidly outstripping those of more established social networks, like Twitter and Facebook. Here’s a four-minute supercut of people making their own lip-synch videos to a brief snippet from The Living Tombstone’s No Mercy, about the perils of choosing a character in the popular multiplayer FPS, “Overwatch.”. Microsoft + TikTok: A Data Match Made In Heaven. It punctures the filter bubble. If Microsoft can’t make a deal work, Twitter has already had preliminary talks with TikTok about coming in with a rival bid, according to The Wall Street Journal (WSJ). CEO Mark Zuckerberg and company can certainly afford it, and could probably even go toe-to-toe with Microsoft in a bidding war if they had to. There are also duets, which are precisely what they sound like. The largest was TikTok user OurFire, who has over 5 … It's offered in 154 countries, has the highest social media engagement rates per post, and 9/10 TikTokers use the app multiple times a day. About: The PYMNTS Subscription Bundling Report, surveyed a census-balanced panel of 2,962 U.S. consumers to gauge how their attitudes toward bundled subscription services have changed during the pandemic, especially those offered by companies in the streaming sector. While YouTube is far more established, it’s harder for new creators to create a die-hard following on there. To exemplify this point, within five minutes, I switched from watching someone demonstrate a new cosplay outfit to a U.S. airman confidently hanging from the cargo ramp of a C-130 Hercules transport plane. Let’s look at who could be the winner in buying the company’s U.S. arm — and whether a TikTok 2.0 would perform as well as the current version that millions of American teenagers know and love. It’s not uncommon for brands—particularly those in the fashion and lifestyle spaces—to collaborate with popular creators and send them swag or cash in exchange for mentions. They want to see the real brand behind an ad, its real intentions, personality, and values. This has caused some consternation within the halls of Congress, with many lawmakers dubbing it a “national security threat” and seeking testimony from TikTok’s leadership team. But maybe the ban is really about Trump's hurt feelings over his ruined rally in Tulsa. “Reels gives people new ways to express themselves, discover more of what they love on Instagram and help anyone with the ambition of becoming a creator take center stage,” Instagram said in a blog post announcing the service’s launch. This mechanism is somewhat convoluted. TikTok’s content consists of 15–60-second videos. Think about creating beauty, fitness or cooking tutorials, these are the categories most popular on TikTok. WSJ reported that Instagram is offering popular TikTok creators hundreds of thousands of dollars to jump ship to Reels. It looks like TikTok could be on its way out in America unless it can cut a deal with Microsoft or another U.S. buyer for its American operations, removing Washington’s security concerns. Bart Andrews, VP, Behavioral Health Response Last month, President Donald Trump called for ByteDance, the Chinese company that owns TikTok, to sell the app or … What Walmart might want from a TikTok tie-up Video-sharing app has more than 100m active US monthly users who are young, tech savvy and likely to shop online TikTok star Natalia Seth. For what it’s worth, ByteDance rebuked the claims made by Congress. There’s also influencer marketing. They wonder what Microsoft is going to do with the world’s No. NEW PYMNTS DATA: THE DECEMBER 2020 SUBSCRIPTION BUNDLING REPORT. Were tiktok a website, progressive web app, or a server implementation of a standardized or open protocol, then the US Government couldn't practically do anything to block its use. This format means that ad spots are at a premium since they aren’t likely to get lost in a sea of competing ads like they can on other platforms. They want to be entertained." And—perhaps most importantly—why should you care? There's a full TikTok channel dedicated to reposting videos of internet best friends meeting in person for the first time. People can post videos and use an array of soundtracks and Snapchat-style filters, which can morph faces or create other intriguing visual effects. The journey from Emily’s first TikTok ode to Remy to the New Year’s Day livestreamed production with professional actors was a rapid series of iterations. Moreover, TikTok would give Microsoft a connection point to millions of younger consumers worldwide — the very people most likely to miss building a connection with Microsoft Office products. Keep this in mind not only for TikTok but for every social media advertising campaign you do regardless of the battleground of your choice. A major perk is that it's still in its early stages, so building an audience on the platform is easier than on anywhere else online. In the U.S. Senate, a bipartisan front has arisen against TikTok, with senators Chuck Schumer and Tom Cotton calling for an intelligence probe into the app. They don't want to just see an overly-treated picture of you at the beach." Angela Lang/CNET This story is part of Generation China, CNET's series exploring the … “Flowers, flowers are the equivalent,” another said. "TikTok is struggling to control its content at the moment, and its revered algorithm can work against it sometimes. Twitter might theoretically be able to keep up with Facebook in a social media innovation race, but buying TikTok might simply be out of Twitter’s price range. And so I think most of what is happening on TikTok is a genuine curiosity.” “Dr.Noc” shared this sentiment, saying that he believes TikTok has ultimately educated more people than it has misinformed. Instead, Facebook has built its own rival — Instagram Reels, a product that works a lot like TikTok. 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